South Africans in New York Gear Up for Rugby World Cup Final Watch Party

Mosito Ramaili, founder of South Africans in New York, is gearing up for a huge turnout at the watch party for Saturday’s Rugby World Cup final between South Africa and the New Zealand All Blacks.

Ramaili started the group in 2015 as a WhatsApp group for a few South Africans, but it has since grown to over 800 people with over 2,000 followers on social media.

“Saffas in New York City is our people’s emotional home away from home,” Ramaili said. “Tomorrow’s Rugby Final watch party will be a celebration of our culture and hopefully see our country win back-to-back World Cups.”

Ramaili was born in Mahikeng in the North West province of South Africa and grew up in Johannesburg. He attended St Martin’s Prep School and Kimberley Boys’ High School before coming to the United States on a soccer scholarship to Alabama A&M University in 2004.

Ramaili went on to hold senior marketing and advertising positions at companies such as Nike and BBDO. He now runs his own company called Bosabi Creative Club, named after his two children.

Through his work, Ramaili has had the opportunity to work with global superstars, including Jay-Z and Siya Kolisi. He admires Kolisi’s upbringing, which he says has many similarities to his own.

South Africans in New York Gear Up for Rugby World Cup Final Watch Party

“Sports helped us find our identity,” Ramaili said. “In West Asia, you can see that rugby played an integral role in shaping his identity. Many of the kids in his township of New Brighton and other townships in South Africa (not just the Eastern Cape) could imagine themselves and aspired to be leaders and heroes like Sia.”

Ramaili vividly remembers when South Africa won the Rugby World Cup in 1995. He was 11 years old at the time and living south of Johannesburg.

“I could hear the ‘woo-woo’ whistle and Madiba was wearing the No. 6 Springbok jersey,” Ramaili said. “Now I’m 40 years old, I’m a father of two, I’m a South African living in New York. The world will be thrilled with our victory tomorrow – I hope we can relive that incredible moment of triumph again.”

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